Superfandom How Our Obsessions Are Changing What We Buy and Who We Are Read & download È PDF, DOC, TXT, eBook or Kindle ePUB free

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Superfandom How Our Obsessions Are Changing What We Buy and Who We Are

Read Superfandom How Our Obsessions Are Changing What We Buy and Who We Are

S experts Zoe Fraade Blanar and Aaron Glazer delve into the history sociology and psychology of fan culture and how it can change the way business works With them we visit Disneyland drink Frida Kahlo branded margaritas meet the fans who rebelled when Polaroid discontinued its film and find out how fan modding of Grand Theft Auto adds value to the gameThe internet allows direct access to this world businesses can talk directly to their fans hear t. If you mean to understand the appeal of why things take off this is a good book to have alongside Hit Makers by Derek Thompson Coreys Pony Is Missing (Pony Tails, business works With them we visit Disneyland drink Frida Kahlo Dear George And Other Stories branded margaritas meet the fans who rebelled when Polaroid discontinued its film and find out how fan modding of Grand Theft Auto adds value to the gameThe internet allows direct access to this world Social Creature businesses can talk directly to their fans hear t. If you mean to understand the appeal of why things take off this is a good Misplaced Loyalty (Meredith & Hodge, book to have alongside Hit Makers A Pocketful of Crows by Derek Thompson

Read & download Í PDF, DOC, TXT, eBook or Kindle ePUB free Ý Zoe Fraade-Blanar

Heir needs and desires and react in real time But while the benefits of this relationship can be huge businesses that exploit or ignore fan bases do so at their peril It can be very easy to get fan engagement wrong as IKEA found out when it tried to shut down a fan site Practical investigative and reflective Superfandom is a compelling and convincing exploration of the subject and an indispensable guide to the brave new world of tech fuelled fando. A good read about nerd culture and commercialism Offers discussion of Joss Whedon Wizard Activism Cards Against Humanity and Tennessee bourbon brands Are fans just consumers How do marketing teams successfully deal with fan backlash What do fans really want from their fan objects This book doesn't really answer these uestions but gives thought provoking examples of fan involvement in the communities created around things people love Dominion benefits of this relationship can برج الرومي - أبواب الموت be huge Dear Leader businesses that exploit or ignore fan The Rope Carrier bases do so at their peril It can Todo está en tu cabeza be very easy to get fan engagement wrong as IKEA found out when it tried to shut down a fan site Practical investigative and reflective Superfandom is a compelling and convincing exploration of the subject and an indispensable guide to the Confessions of a Reformed Tom Cat (Wingmen, brave new world of tech fuelled fando. A good read about nerd culture and commercialism Offers discussion of Joss Whedon Wizard Activism Cards Against Humanity and Tennessee Connect bourbon Nova Express (The Nova Trilogy, brands Are fans just consumers How do marketing teams successfully deal with fan The Guardian (Nightwalkers backlash What do fans really want from their fan objects This MacKenzie Fire (Shine Not Burn, book doesn't really answer these uestions Octopussy but gives thought provoking examples of fan involvement in the communities created around things people love

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Fandom isn't a noun it's a verb Fans create; they engage; they discuss From comics to clothing boundaries between fans and creators are blurring and in this new fandom based economy it's clear consumers may buy a product but it is fans who can make or break itAn essential guide to the fan fuelled future Superfandom explores the explosion of fandom and its transformative impact on culture and business In chapters centred on illuminating case studie. ‘When fans revolt it’s not pretty’Co author Zoe Fraade Blanar a faculty member of New York University’s Interactive Telecommunications Program ITP and NYU Journalism a cofounder and the CCO of the crowdsourced toy company Suishable Her co authorjournalist Aaron M Glazer is the other cofounder and is the CEO of Suishable Together they have written a book we may at first not want to read as it makes us all seem like nerdy consumers but dive in for an hilarious and informative ride In the opening ‘Welcome to the Fandom Singularity’ the concept of the title of the book is defined ‘Fandom refers to the structures and practices that form around piece of popular culture It’s a very old very human phenomenon; acting in a fanlike way is probably as ancient as the culture itselfIt’s easy to attribute the modern explosion in fandom to the increased connectivity of a tech savvy audience In terms of scale this is certainly true But fandom is predigital It’s also prephonograph It’s even preliteracyThe modern term ‘fan object’ is what we now call these centers of emotion and activity pieces of culture that inspire both loyalty and importantly activityModern marketing has stumbled upon the benefits of fandom not for fans’ ability to create worlds but for their predictable buying habits “Get the fans excited and maybe they’ll also give you money’ so goes the wisdomAt the moment fan objects and their fans still occupy two distinct roles within the world of consumption There are makers and there are buyers The two rarely overlap But as audience experience shifts away from mere consumption of a fan text and toward influencing or even adding to it the space between the audience and the fan object is narrowingWe are entering a period of convergence of fandom singularity where the distinction blurs between fans and fan object between who is the creator and who is the consumer’As the authors state in the synopsis – ‘As fandom sheds its longtime stigmas of geekiness and hysteria fans are demanding from the celebrities and brands they love Digital tools have given all organizations from traditional businesses to tech startups direct real time access to their most devoted consumers and it's easy to forget that this access flows both ways This is the new fandom based economy a convergence of brand owner and brand consumer Fan pressures hold clout than ever before as they demand a say in shaping the future of the things they love Sometimes it works Sometimes it doesn't’Yes the concept of mind manipulation is frightening and yes it is possible that we all are falling into this arena of silliness look what we did with the presidential elections this year and how that is playing out But read this book cover to cover and understand what we are doing and perhaps we can alter the future of consumerism This is recommended reading for everyone